Brand Environment

Branding / Environmental Design

By conceptualizing, designing, and creating production-ready graphics, I collaborated with Retail Operations and Visual Merchandisers to define the global direction of graphic elements for Levi’s monthly retail windows and in-store signage.

For flagship locations like New York City’s SoHo and San Francisco’s Market Street stores, I also redesigned signage by introducing a cleaner navigation system and bolder graphics, including new photography selections and a hand-painted 27ft x 7ft Southwestern-inspired rug.